LONDON – London’s first Muslim mayor, Sadiq Khan, has launched a new campaign to promote gender equality and remove the barriers to women’s success.

“Over the next year, and beyond, I commit to redoubling my efforts to fight for gender equality,” said Khan, The Telegraph reported.

“I will be encouraging Londoners to celebrate women of all ages, ethnicities, faiths and backgrounds who make London the greatest city in the world.”

He added that he is a “proud feminist” and is “really encouraged” by the support that has been shown towards the campaign so far.

The new campaign, called #BehindEveryGreatCity, urges people and businesses to set gender equality goals for 2018.

The campaign was backed by a host of celebrities and other Londoners, including Naomi Campbell and Tinie Tempah.

The capital’s annual New Year’s Eve fireworks display in Trafalgar Square will be themed around the campaign and will celebrate the centenary of women’s suffrage in the UK.

“It is incredibly important to mark the centenary of this momentous time in history, but also to take stock of the huge inequalities women still face 100 years on from first winning the right to vote,” said Khan.

“That’s why I’m determined to take action. My #BehindEveryGreatCity campaign will work with Londoners and businesses to remove barriers to women’s success and level the playing field.”