CAIRO – A leading British Muslim charity is funding a new poster campaign during the holy month of Ramadan to highlight the plight of Syrians fleeing war, encouraging Muslims to channel anger about the war in Syria into humanitarian work.

“In a sense this could be called a climate change campaign because we want to change the negative climate around international aid and around the Muslim community in this country,” said Imran Madden, the UK director of Islamic Relief, Huffington Post reported.

“International aid has helped halve the number of people living in extreme poverty in the past 15 years, and British Muslims are an incredibly generous community who give over £100 million to international aid charities in Ramadan.”

Funded by Britain’s biggest Muslim charity, Islamic Relief, the campaign will roll out posters on buses in London, Manchester, Birmingham and Bradford, reading “Subhan Allah”, meaning “Glory be to God” in Arabic.

The charity says the adverts will portray Islam and international aid in a positive way.

They will be carried in London, Manchester, Birmingham, Bradford and Leicester from May 23. Ramadan runs between June 6 and July 7.

Organizers of the operation hope it will encourage Muslims to channel anger about the war in Syria into humanitarian work.

The initiative garnered support from England cricketer Moeen Ali who said he wants the adverts to encourage debate and increase understanding of Islam.

The charity drive was planned during Ramadan, the holy month when Muslims are very generous with charities.

Britain is home to a sizable Muslim minority of nearly 2.7 million.

In July 2013, a survey by JustGiving charity website has found that Muslims top charity givers in the UK, compared with other faiths.